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RAMMS Multimedia Solutions      Website Promotion Tips - Choosing A Domain Name
RAMMS   Website Promotion   Bonus Ideas Choosing a Good Domain Name

Website Promotion Tips - Ten Tips for Choosing a Good Domain Name

   Ten tips for choosing a good domain name

Bright Ideas to Promote your websiteTen tips for choosing a good domain name
by
Tim North, http://www.BetterWritingSkills.com


What makes a good domain name? Well, it's a subjective issue, of
course, but here are ten tips to point you in the right
direction.

1.  Good domain names are easily memorable and easily typed.
    Generally this means keeping them short.

2.  Hyphens should be avoided if possible. When I chose
    BetterWritingSkills as a domain name, I deliberately didn't
    include hyphens. I agree that it would have made it easier to
    read (Better-Writing-Skills.com), but the problem is that it
    is more difficult to *say*.

    If someone asked me for my web address and I said
    "better hyphen writing hyphen skills dot com" I certainly
    wouldn't expect them to remember it.

    The bottom line with hyphens is that most domains don't
    include them. So, when you tell someone your domain, they'll
    probably try typing it without any hyphens.

3.  Use a plural form if this seems more natural. If you're
    selling toy trains, I'd go with "toytrains.com" instead of
    "toytrain.com".

4.  Domain name search programs can help you to choose variations
    on a name. One such program is "Mozzle Std 2.30" which you
    can download for free from this address:

        http://www.simtel.net/pub/pd/54228.html

    Programs like this are a great help when you're trying to
    think of a new domain name. (Mozzle's "Advanced Search"
    feature is particularly useful.)

5.  If you're marketing your products and services primarily to
    users in a single country (other than the US) then seriously
    consider using that country's top-level domain.

    For example, if you're retailing products primarily to New
    Zealanders then choose to end your domain with ".nz". In
    Australia, use ".au" etc. This will help to identify your
    site as a local one.

    On the other hand, if you're marketing your products or
    services globally (or if you're in the US), use ".com" as
    your top-level domain.

6.  Don't use words that are tough to spell. Similarly, don't use
    words that are spelled differently in some countries. For
    example, "ColorChart.com" may confuse those of us in the
    Antipodes who would probably expect "ColourChart.com".

7.  Ensure that there will be no trademark or other legal
    problems with the domain name you choose.

8.  Brand names (e.g. BarnesAndNoble.com) may be preferable to
    generic names such as "books.com". For many years, it was
    assumed that generic names were hugely valuable. (Indeed
    during the late 90s, some generic domain names were selling
    for millions of dollars.)

    These days, many analysts argue that a domain name that
    features your brand name is more important. For example, if
    you've invested time and effort building up your brand name
    (Toyota, for example) you'd be better of using Toyota as your
    domain name, rather than something generic like "GreatCars".

9.  Avoid domain names that are too similar to existing ones. Not
    only do you want avoid legal issues (tip 7), but you want
    your brand to be distinct from that of your competitors.

10. Remember, you don't *own* your domain name. You're merely
    renting it for a specified period. Don't let your domain name
    expire, or your competitors may snatch it out from under you

About The Author
You'll find many more helpful tips like these in Tim North's
much applauded range of e-books. FREE SAMPLE CHAPTERS are
available, and all books come with a money-back guarantee.

          http://www.BetterWritingSkills.com
 

 



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