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 The 2
Best-Kept Secrets Of The Internet
by: Mike Cheney
It's a difficult creating a
website that brings you business. It's full-time job where things seem
easy at first but as soon as you start to explore the possibilities and
appreciate the complexity of the task at hand it can soon start taking
up ever increasing amounts of your time. There is a plethora of people
out there offering you conflicting advice and it's often difficult to
know what to focus on.
This article cuts through
all that and reveals to you the two most important things you need to
know about creating a website that brings more profit to your business..
Secret Number 1 -
Information
Yes - that's all it is -
information. Just think about this for a minute - what is the sole
reason anyone surfing any website anywhere across the world is looking
for? Every single one of them is looking for just one thing -
information. The information might take the form of text, an image, a
sound file or whatever but at the end of the day it is information. This
is the first biggest and best-kept secret of success on the internet and
now you know it!
What do you mean 'So
what?'. The sole purpose of your website is to provide its visitors with
information - think about this the next time some combat-trousered
graphic designer tells you a big Flash graphic would be a good thing to
have instead of a homepage.. People are looking for information - don't
put anything in the way of them getting this. Make sure the information
you have on your site is easy to find, worthwhile reading and ideally
easy for your visitors to disseminate onto their friends and colleagues.
Information is also
essential if you are going to gain any influence with the search
engines. They might only be computer programs but those search engine
critters can be quite clever at discerning a website that contains
nothing of any use and one that has useful information relevant to its
target audience. Lots and lots of high quality relevant content on your
website will do more for your website's overall success than a fancy
graphic or rotating picture of your head on the homepage.
Secret Number 2 -
Interaction
Goto your website. Just
look at it. Go through a few pages. Imagine that you had hit 'Print' on
each of those pages. Would the experience of reading the pages in
hardcopy be exactly the same as reading them on the screen? If it would
you don't own a website - you own an expensive brochure. Interaction is
why the internet was born - it is the one attribute and opportunity that
sets the medium apart from print and anything else. Your website needs
to be littered with things that enable interaction between you and your
visitors. Feedback forms, downloads, bookmarking tools, contact options,
newsletters etc.
Information and interaction
- together these are the only things that matter when it comes to the
internet. Now go back, look at your site and appraise it honestly in
terms of how well it addresses each of the two facets. Is it full of
interactive features that enable people to get closer to your business
and control their browsing experience? Does it provide lots of valuable
information that is easy to find? Armed with these two secrets you can
start to truly harness the real power of the internet. Good luck!
Mike Cheney,
About The Author
Are You Getting Your MagnetMail? - Mike Cheney's World-Famous Free
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