Radio advertising can be
very effective in advertising your URL if your domain name is short,
catchy and easy to remember. Creative webmasters could develop short
scripts themselves whereby their ad incorporates their slogan which in
turn incorporates the benefits of visiting their URL. As with TV
advertising radio ads work best when targeted towards a specific
demographically segmented market such as a certain cities residents.
Again price wise you mightn't be able to compete with the big boys and
have ads on very popular stations, but local stations offer good
prices. Keep in mind however that prices all depend on when and how
often your ad is run.
and related magazines
The print media which
includes newspapers, journals and magazines is another avenue where
your can have your URL exposed for everyone to see. It's best first to
start advertising your products, services and URL in local newspapers
and then if successful continue onto regional and national
publications. If you can't afford the common graphical advertisement
as seen throughout newspapers and journals related to your industry
don't worry as most of these publications have classified ad sections.
Classified ads allow you to reach a targeted audience very cheaply
with a simple short message and of course your URL is included in
there somewhere too.
We all see vehicles with
company names and telephone numbers on them driving our streets and
motorways. This is a great idea as it gives potential customers the
chance while out and about to learn about the company and also learn
about how to contact them should they need the service or product they
offer at some stage in the future. I often wonder why more websites
aren't promoted in this way by simply adding the company website URL
also, you definitely should do this.
If your business is an
exclusively online entity then your URL should be large and very
visible to anyone who glances in the direction of your vehicle. Again
many people would be driving or walking by as your vehicle drives by
and wouldn't be able to write down a long website address so it would
be an advantage to have a short, easy to remember URL.
A word of advice before we
move on, if you do choose to brand your personal or company vehicles
with your URL have it done professionally, if your design looks poor
people might be inclined to believe your site and products are poor
too. Check a local business directory to find out who can do this for
Branded novelty items
This method is a personal
favorite of mine. It involves purchasing and distributing items such
as pencils, pens, t-shirts, mugs, mouse pads, calendars, keychains,
bumper stickers, refrigerator magnets and the like. All these items
will have your URL located somewhere on them helping to attract people
to your website.
Usually these items are
given away for free, however some sites such as Google successfully
sell a number of items specifically designed to improve the Google
If you decide to use such
items in your offline marketing campaigns be smart about it, offer
items which will be used by the people most likely to buy your
products or services, for example if you sell software or computer
components distribute branded mouse pads as computer users are likely
to be interested in what you offer. Similarly if you sell office
stationary you could distribute pens to local businesses, hopefully
when they need more stationary they'll notice your slogan and URL then
come visit and buy.
There are lots of angles one
can take with this method, most can be very effective but just have a
good think about it before you order those 3000 pens, won't you!