Banner ads, search engines
and link exchanges. We've all tried them while promoting our sites and
online businesses, some have worked more successfully than others mind
you but just because you run an online business doesn't mean you've to
always promote it online. In fact on many occasions a websites
marketing budget can be spent just as effectively using offline
methods as it can be using online methods such as the ones mentioned
above. Indeed website branding seems to be much more successful using
offline methods such as TV and Radio. This article is your guide to
promoting your website offline, I hope you enjoy it.
Your URL is very important
The basis behind any offline
promotion campaign for your website is of course to get your website
visited more often and if your sales letter is good enough to get more
sales from these extra visitors. This can only be done by getting the
address of your site 'out there' and visible to lots and lots of
people. It's for this reason that your URL is very important, it's
your lifeline in the offline world, the amount of exposure it receives
will make or break your offline campaign. It should appear on any
material you send to customers or clients, others businesses you deal
with and most importantly potential customers.
More on where you can put your URL offline a little later, but for now here's a little paragraph
or two regarding things which you can do online to help your offline
marketing efforts. First off your website should always have a banner
(a standard 468 x 60 or larger banner works best) at the top of
every page with your website address clearly visible on it.
The reasoning behind this it that many people prefer to print out larger webpages with articles,
stories, tutorials and the like to read later and then keep for
reference rather than read them online as they're surfing. Without
your URL on your banner people may re-read your content but never
revisit your site due to them simply forgetting your website address
and you may have lost a customer.
It's also a good idea to
make available online any recent press releases you may have issued.
This is due to the fact that many journalists and editors surf the
web, if they like your company and product they might be inclined to
let their readers know why. A press release will provide them with the
latest information regarding your company helping them to do this.
Now we'll go through where
you can promote your site offline.
Put your URL on all day to day business items
In the day to day running of your business you'll use many document type items. By these I refer to
invoices you send, faxes you send, checks you send, product packaging,
business cards etc. Your URL, email address and an attractive website
slogan which makes people want to visit should all be present on each
of these items either in the form of a banner used with faxes,
invoices or other letterhead paper items or simple text which is
generally used for business cards and checks. You could even include
your URL and if space permits your website slogan on all the simple
letter envelopes you send out.
Next we'll talk about the
big one - TV. This may well appear to be financially out of reach of
all but the biggest websites with very large advertising budgets, but
no this is not true. OK admittedly you probably don't and never will
have the financial capability to run ads on mainstream Cable such as
Fox in America or Sky in Britain and Ireland, not to
worry though as such advertising is usually targeted very generally
and is useful only to sites with broad appeal such as Amazon.com or
Local cable television
advertising is much more feasible and effective for the more 'ordinary
website'. This type of advertising appears to be very reasonably
priced at the moment and is particularly effective if your product or
services is oriented toward a specific geographic target market, for
example imagine if you were a Detroit web design company, simply
advertise your company and URL on a local Detroit channel. Contact a
Sales representative from your local cable company to find out more.
You should of course mention your URL on numerous occasions within
your ad spot