The amount
of people subscribed to your ezine has a direct affect on how much
money you can make with it either directly through advertising or
indirectly through you mentioning and recommending your product in it,
so you'll always want to have the biggest subscriber base possible.
This article will try and educate you on the different methods which
you can imply to increase your subscriber numbers.
There are
many different ways of getting subscribers to your ezine. Obviously
the first place you should start is on your website, doing this can
get you an immediate flow of subscribers. You should advertise your
Ezine and place a sign-up box on every page of your site. Always use
the sign-up box instead of a simple email link when you can because
the results are far better. The top of the page is a better place for
your sign-up box as it gets more exposure but the bottom is still
good. Always include a privacy statement telling people exactly how
you're going to use their email address and how you'll keep it
private, with all the talk about spam nowadays this is bound to
reassure them, which in turn will increase the number of new
subscribers.
Offer an
incentive to your visitors, you should whenever possible offer them a
free gift if they subscribe such as a free report or ebook. There are
hundreds of free ebooks which you can give away in this way. You're
bound to increase your sign-ups by doing this provided you offer them
something related to your sites theme.
Next you
want to be submitting your Ezine to all the Ezine directories you can
find, there are plenty of them on the Internet and some of them get
really big traffic every month and should help tremendously with
getting new subscribers.
Include
details of your Ezine in your signature file, this is the little bit
of text that you attach to messages you post on the Internet and to
the emails you send to people.
You then can
promote your Ezine through your signature when you post in email
discussion lists. Email discussion lists are great ways of
communicating with people who have similar interests as the topic of
your Ezine.
Similar
mediums to email discussion lists are newsgroups and online discussion
forums, remember that you can't advertise your Ezine directly in any
of these mediums but having a little mention in your signature is
perfectly alright, in most cases anyhow.
The amount
of subscribers you get through your signature file will depend on the
quality of your post, if you post an interesting and useful article
people will think that your Ezine will also be useful.
Another technique is called
Ad swapping. Ad swapping is a very effective way of getting
subscribers. You want to find other publishers with ezines similar to
yours and trade ads with them. You run their ad and they will run
yours. Within these ads both of you will plug your own ezines and
direct people to a URL or email address where they can subscribe.
You should swap ads with
publishers no matter how many subscribers they have (within reason).
Here's a few emails to get you started, alternatively you could do a
search for your keywords and visit a few of the sites returned to see
if they have newsletters, if they do you can contact them and ask them
to swap ads with you.
Another method of 'swapping'
would be to have the other webmaster recommend your newsletter when
they confirm to a person that he or she has successfully subscribed
and you in turn could do the same for him, it's a win-win situation.
Using as many of the
techniques described in this article as possible should result in your
subscriber base growing on a continuous basis. Beware however that to
get really big numbers reading your ezine you'll need quality content
and lots of patience.
