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 URL
Everywhere
by: Scott 'Gears'
Your URL (www) should be
everywhere and more. I know many of you are going to think this is
common sense, but how many of these are you using? Your web address
should be on every piece of anything your business does, period.
Your customers can come
from anywhere, at anytime. Yep, the airport at 3:32 a.m., or how about
the car behind you?
Below is a list of some of
the obvious and the not so obvious places you should be advertising your
website. Some of them cost you nothing, most of them cost you very
little. Do you want more customers than your competitors? Then put
yourself 'out there' - more than your competition! You'll be surprised
at how much traffic you can directly generate.
Hopefully you are using all
of this first set...
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Invoices - Make sure, or
get it on your next re-order.
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Statements - Another one,
get it printed!
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Business Cards - Every
card should have the website address and appropriate e-mail address.
Letterhead - Right after your address should be your web address.
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Envelopes - This all goes
to Branding effectively and getting people to your site.
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Company Vehicles - Often
overlooked, but I thought I would add it here... don't forget these!
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Corrugate Products - Each
and every package or product you ship should have your web address
either stamped on it (cheap) or printed on the next run.
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Everything you publish
with your company name should also carry your URL. Your Holiday cards
for example...
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Advertising - It amazes
me not only how much business spends on print advertising, but how
many of them do not include their web address in the Ads. It's 'way'
better than your phone number at 5:00 a.m. Saturday morning? You
already pay to print everything, just be sure you're adding the line:
www.we are real.com
Do you have all of those?
Good job! Now try these...
You never know where your
visitors (customers) could come from.
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Your Answering Machine
message..."be sure to visit our website at www." Your "On Hold"
message..."for additional savings, visit our website at www."
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Include your website
business card with every bill you pay! You'll be surprised.
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On a Bus waiting bench.
Just your URL, thousands of people keep seeing these every-single-day.
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Engrave the bottoms of
your gym shoes. This way, everywhere you walk in the mud or snow
leaves your URL impression... C'mon, laugh with me!
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Clear window stickers -
The greatest invention, removable, for car window, car door, trunk,
etc. * License Plates or Frames - If legal, make your "other plate" an
Ad for your website!
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Bumper Stickers - Don't
laugh, - you can make them classy, and they're inexpensive to boot!
Use for cars, sponsorships, tradeshows, mail one with every order,
etc.
Best of Luck in your
Business Promotions!
About The Author
Scott is the Founder and Sr. Project Manager for
, a Technology Marketing Company serving
online businesses since 1996. His 23+ years of experience in the
computer industry will help you succeed. Their website offers free
education & resources that will assist any business in successfully
marketing their company online.
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