The next thing we'll
discuss is your article itself. It has to be informative and
useful to the ezine publishers audience. Your article should be
original and unique and not just the same as the last article you
read on your chosen article topic.
What bothers me a lot
about some article writers is the fact they think that writing
articles is just about plugging their products. They don't seem to
realize that the ezine publisher is looking for real quality
content that'll make him or her look better in the eyes of his or
her subscribers and not just a sales letter.
What I'm trying to say
here is that articles sent to ezine publishers which were written
to sell won't increase your chances of being published in fact
very few editors will accept any articles like this. The ones that
do have probably used your product in the past and liked it.
Articles designed to inform and educate people will increase your
chances of being published and also of making sales from people
who have read your article, so stay away from sales letter based
I shouldn't have to say
this but make sure your articles are grammatically correct and
watch out for those spellings mistakes.
Lots of online content
groups and directories stipulate that you must include your
publishing guidelines at the top of your article. A good one I
like to use is this:
"You have permission
to publish this article electronically or in print, free of
charge, as long as the bylines are included and all links remain
active. A courtesy copy of your publication would be appreciated."
onto bylines (aka resource boxes). These are the couple of lines
included at the end of your article, this is what you get in
return for allowing people to use your work. Pretty much the same
as an email signature, the idea is to attract people to visit your
site or email you to find out more about your product. I usually
use something like:
"Article by David Callan -
David is the webmaster of
Visit his site for free articles and tutorials focusing on
Internet marketing and website development issues."
My resource box is quite small, you can get away with another line
or two in most cases. Try however to stick to four or five lines
if you can.
After your articles are written and before you go searching for
places to submit them to you can do certain things on your website
to help them spread. Basically you just tell people they can use
your article if the like, do this by including a little note at
the end of your articles similar to the publishing guidelines
given above. You could even tell your visitors that your articles
can be reproduced on your home page. If your site is busy and in
an industry with lots of ezine publishers around like Internet
marketing then this could help spread your articles very quickly
Finding places to submit your articles on the web is not hard, it
does however take time. The best places to start are likely to be
the free content directories and articles.
I however like to start by simply searching for sites which are
looking for your articles. This is a much slower process and the
visitors you get will be few compared to being published in a
popular ezine. I prefer submitting to sites over directories first
because this helps my search engine rankings. I know this because
most of the ezine directories use CGI generated pages when
fetching articles from their databases, Google and the other
engines can't read these pages so I might as well submit to
individual websites first to give Google the chance to spider my
articles and register another few inbound links for me.
When searching for sites that are looking for articles on your
industry use the following URLs:
The text in red is your keyword(S), change this to match the type
of articles you write. You should also try any other keywords you
think people looking for articles would use. You'll find however
that the above URL's will turn up loads of places that are
interested in your articles either for websites, ezines or both.
Go to these sites and confirm that they're looking for articles on
your industry. Send your articles into them, two or three at a
time at most. Don't send more than this as your emails might be
considered as spam which nobody likes.
Make sure you've both your publishing guidelines and resource box
included with all your article submissions.
The sites you submit to
should go into a mailing list. The mailing list should contain the
article submit email address, the address of the site and the name
of the webmaster if known. The next time you've articles to submit
you can use a mailing program. You can use this along with your
mailing list to send emails with your articles in them to multiple
webmasters, this will save hours of time.
You'll find that most
webmasters will email you informing you that they're using your
article but some won't so it's a good idea to check back with the
more popular sites you've submitted to now and again.
After a couple of months
you should find your backward links filled with sites from your