reputation online is one of the most important things you can do to
aid the success of your Internet business.
One of the most
popular ways among the top Internet gurus to do this is to provide
highly useful, interesting and profitable information to people
interested in your industry.
When people see you
as a provider of good information that they can use and profit from
then your reputation and the reputation of your company becomes more
credible. When this happens people will be more likely to buy your
products and services or indeed the products or services you recommend
One of the best and
fastest ways to get the name of your company and your own name spread
on the web is to begin writing articles for other ezines and websites
or indeed just submit previously written articles to them.
If your articles
are of good quality and informative then ezine and website publishers
will be interested in them and your work could end up being published
in endless ezine editions and hundreds of websites.
Not only will this
increase your credibility but it could also result in 1000's more
visitors, this is because at the end of all your articles which you
allow others to publish will be a link back to your site. Don't forget
also that if lots of your articles are published on websites then your
link popularity will improve drastically. This in turn will result in
higher search engine rankings in Google and the other engines which
use link popularity as a ranking factor, this of course means lots
more visitors and profit.
Marketing.com for example, we're only a new site, might be news to
some of you but we are. We launched in late April (02) if I remember
correctly. We've already had articles published in two of the most
popular ezines available for webmasters on the Internet. These are
Webpronews and Sitepronews. Our
article was published in Webpronews and our
article was published in Sitepronews a week or
so later. Update - This article has since been published in
have a lot of subscribers, easily well over a million between them.
For our troubles we received a couple of thousand free visitors over
the day of publication and for a couple of days after the original
publication. All we did was send in two articles which were already
published for all our regular visitors to view and read on
www.akamarketing.com. Hopefully with the above example in mind you can
begin to realize the power of writing and distributing articles for
others to use over the web. Hence this article is your guide to
getting published on the web.
First of all you've got to
make sure your article is properly formatted. By this I mean readable,
if it's not readable then it doesn't matter how good your article is
because no busy ezine publisher will bother to format it for you,
that's your job.
Before we continue I've to
admit that I have fallen down on this point. Recently I submitted to
article_annouce a Yahoo group for you guessed it announcing your
article to ezine publishers and other people looking for content.
Article_annouce is the biggest group of its kind on the web with over
2000 members. Unfortunately Shelley Lowery the group moderator emailed
me a while later saying my Yahoo submitting tips article was rejected.
It turns out that the copy I sent to her was unformatted and all over
the place. This is the same informative article that Webpronews
editors felt was good enough to send out to over 800,000 subscribers,
so it was a good article. However it wasn't formatted so it wasn't
accepted and nobody in that group got to see it, that time anyway (it
was accepted a few days later).
The correct way to format
your articles is to hit the carriage return button or enter button on
your keyboard every 65 characters including spaces. It's recommended
that you do this using Notepad as MS Word and other word processors
aren't good at this sort of thing. I found this a pain in the butt, I
knew it was essential to getting my articles published though but I
thought that there must be a quicker way and guess what there is.
Only users of MS Outlook and
MS Outlook express might be able to do this. I'm guessing other
programs have this capability too but I only have the two Microsoft
programs mentioned above installed on my machine so I can't say.
Anyway if you want to properly format your articles to the 65
characters a line standard without manually counting and pressing
enter after every 65 characters you can.
Simply startup whichever of
the above programs you use for email then go to tools then options.
The two programs differ from here. In Outlook Express next go to the
Send tab and select Plain text as the mail sending format and then
click on "Plain text settings". You should now set the number to 65 in
the "Automatically wrap text..." section.
In Outlook go the Mail
format tab and select "Plain text" as the format and then go to
settings, again select 65 here. You now have your email program
configured to hit enter every 65 characters whenever you send email.
You can leave it at that and
just send your articles via your email program, lots of free content
sites however only offer forms to people who want to submit articles.
They'll still want all articles formatted, what do you do then? Well I
usually send my articles to myself, yes I simply copy them from my
site and email them to myself, a couple of seconds later they arrive
at the same account I sent them from. This time however they're
formatted and by using message rules are put straight into a special
folder all ready for me to copy and paste into any Internet form as I