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Content Rich, Keyword-Focused Pages:
Your Key to Search Engine Success
An often overlooked fact in
search engine optimization is that internal pages can
have a dramatic effect in boosting traffic to your site. More often than
not, efforts are concentrated only on getting people to visit the home
page. This is a mistake. Content rich, keyword focused internal pages
are easier to optimize and have an excellent probability of pulling in
abundant and relevant web traffic.
The best way to use internal pages to draw in traffic is to
split your content among several very focused pages. For
example, if you run a site about cars and you are writing a review of
three different car models, don't write a lengthy review covering the
three cars in one single web page.
Instead, write three separate reviews in three different web pages, and
optimize each page for each individual car model. You will have to
repeat the model name frequently in the page copy, and include it in the
and meta tags. You should also try to
from sources relevant to your page's content. For
example, if one of your three reviews is about the Mazda Miata, you must
try to get inbound links to that page from other Mazda Miata-related
pages. This will increase the relevance of your page, and increase its
chances of getting a good position in the search engine results pages
when people search for "Mazda Miata".
Some websites lend themselves naturally to this approach, for example,
content sites that run a lot of articles. My own internet marketing
website (
) is a case in point, as some of my articles draw even more traffic than
my homepage. Each of my articles covers a separate topic, and is
written in its own, well optimized internal web page.
For more search engine optimization tips, you can read this
primer.
About The Author
Mario Sanchez is a Miami based freelance writer who focuses on
Internet marketing and web design topics. He publishes The Internet
Digest (
), a growing collection of web design and Internet marketing
articles, tips and resources. You can freely reprint his weekly
articles in your website, ezine, or ebook. |
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