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Keyword
Density
by: Kristy Meghreblian
We can't emphasize enough
the importance of including keyword-rich content on your site to
increase your ranking potential. Simply put, keywords are the words
and/or word phrases people use when searching. As we've mentioned
throughout the site, search engine spiders love content. Therefore, the
more keyword-rich content you have, the better. When a search engine
spider crawls your site, it won't recognize pictures or images. So, if
you have limited amounts of text (or none at all) and you've got a lot
of beautiful pictures or Flash animation, the spider may deem your site
unworthy of listing.What Is Keyword Density? Keyword density is the
ratio of a keyword or key phrases to the total number of words on that
page. It is one of the most critical aspects of successful search engine
optimization. To improve your search engine ranking potential, your
keyword density must be just right. To calculate your keyword density,
divide the total number of words on your page by the number of times
your primary keyword or key phrase appears. Keyword density is critical
when outlining the keyword portion of your search engine optimization
strategy.Naturally, there is a fine line between strategically
scattering these keywords throughout your content versus grouping them
all together, separated by commas. The latter is known as spamming and
you will get penalized for doing it. Don't think you can fool the search
engines -- they have the technology to figure out these little tricks.
Using Keyword Density To Improve Your Search Engine Ranking The best way
to increase your search engine ranking potential is to develop your
keyword strategy by researching the most relevant (and most searched
for) keywords or keyword phrases before you even begin building your
site. So, you've already built your site? No worries -- you should still
consider reviewing the keywords you have selected and make any necessary
changes to your meta tags and site content. No matter how nice your site
looks, you won't get high search engine rankings without the right
keywords. And remember, if your site has a lot of graphics or Flash
animation with little content, we encourage you to consider a redesign.
We understand that most site owners who fit into this category have
spent a lot of money for these beautiful sites, but what is the purpose
if they aren't getting the high rankings?That being said, here are a few
tips on using keyword density to maximize your search engine ranking
potential:
1. Use our Search Term Suggestion Tool (powered by Overture)
to research your keywords. This powerful tool will direct you to the
most popular keywords for your specific business based on how many times
that keyword or keyword phrase is searched for each month. You can then
take that information and develop your keyword strategy based on those
results.2. Incorporate these keywords or keyword phrases in your meta
tags as well as your site content. People often forget that search
engines will spider the heading meta tags first because they preceed and
stand out from your main site content.3. Write keyword-rich content that
not only satisfies the search engine algorithms but is equally
informative for customers visiting your site. This is the most difficult
part of writing your content - but also the most critical.4. Try to
write at least 300 words for each page on your site. Again, the more
content you have the better chance you will have to include those
all-important keywords you diligently researched and ultimately
selected. 5. Too often we see content saturated with too many keywords
that, as popular as they may be, just don't relate to the site itself.
Avoid doing this - it will only irritate potential customers. 6. Web
sites should be updated on a regular basis -- don't let them go stale.
Add new products/services, update users with new information and tools,
do what you can to change your content (keyword-rich content, that is!)
and keep users coming back for more.
About The Author
As Submit Today’s copywriter and editor, Kristy Meghreblian has written
online content for many successful companies, including Monster.com.
She has successfully combined her excellence in journalism with the
delicate art of keyword density as it relates to search engine
optimization. As a result, she has helped many Submit Today clients
achieve top ranking. Submit Today is a leading search engine
optimization, submission and ranking company located in Naples,
Florida.
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