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Adding
the Right Keywords to Your Website Content
by: Megan Corwin
You've made your website,
added a great title and keywords in the meta tags. That's it, right?
Not quite. There is another
simple strategy to get more bang out of the content of your page –
knowing what words people are using for their searches and then
incorporating them into your website.
Here's a handy tool that
will be your guide to finding those words:
Let's step through an
example for a candle business:
Type candle in the search
box and the results return christmas candle, yankee candle, making
candle, candle holder, and candle supply in addition to just the word
candle.
How can a candle company
business benefit from this knowledge? By working as many of these
results into the site content as can be done reasonably.
For example, this business
could post an article on their site and include links to their products.
The content of the article could describe how candles are effective in
*making* the *Christmas* season bright. Then launch into a *supply* list
for items they will need for using candles to decorate the home for the
holidays, and they type of *holder* to use for each candle.
See how easy that was to
work these words into the website? This internet marketing solution is
effective and simple. Try to make it a fun game to see how many words
you can work into your text.
About The Author
Megan Corwin is an internet marketing coach who helps work at home
professionals grow their businesses. For more articles and advice
about online marketing strategy and solutions, visit Megan’s
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