Link Anchor Text and Search Engine Optimization - Website Promotion Tips Link Anchor Text and Search Engine Optimization - Website Promotion Tips Is your Business Online?
 

Get a Quote FREE Quote
Website Design WEBSITE DESIGN
Web Hosting WEB HOSTING
Website ReDesign WEBSITE RE-DESIGN
Website Maintenance WEBSITE MAINTENANCE
Australian SEO SEARCH ENGINE OPTIMISATION
Search Engine Maintenance SEARCH ENGINE MAINTENANCE
Search Engine Results SEARCH ENGINE RESULTS
Search Engine Benefits SEARCH ENGINE BENEFITS
Logo Design LOGO DESIGN
Portfolio PORTFOLIO
RAMMS Forum CONTACT US
Client Testimonials CLIENT TESTIMONIALS
Website Templates WEBSITE TEMPLATES
FAQ FAQ
RAMMS Pricing RAMMS Rates
Service Areas Service Areas
Site Map Site Map
Site Map Article Sitemap
Resources Resources
Link Information Link to RAMMS

Click here to Get a FREE Quote today

Where does your website rank?

Search Engine Optimisation provides a great return on your investment

Australian SEO Packages designed with small business in mind!

Satisfaction Guarantee with all website designs

 

 

 

 

 

 

RAMMS Multimedia Solutions      Website Promotion Tips - Link Anchor Text
RAMMS   Website Promotion Link Articles Link Anchor Text and Search Engine Optimization

Website Promotion Tips - Link Anchor Text and Search Engine Optimization

 

   Link Anchor Text and Search Engine Optimization

Link Anchor Text and Search Engine Optimization Bright Ideas to Promote your website

For quite some time, it has been a well known fact that in order to rank well with the search engines, a page must have a large number of inbound links (link popularity). However, a not so well known fact is that the wording of those links (the link anchor text) is also very important.  In fact, there are strong indications that search engines are nowadays paying a great deal of attention to the anchor text of the links pointing to your site.

To give you an example of how important link anchor text is, let's suppose that you run a web design site, and that you want it to rank very high with the search engines for the search term "web design".  If you had 100 links pointing to your homepage, and the anchor text of all of them said "click here", they wouldn't tell the search engines a whole lot about your site.  The search engines will therefore have trouble knowing that your site is about web design (they will have to try other ways to find out, like crawling the text of your page), and most likely won't assign your page a good position in the search results pages.

However, if instead of "click here", the anchor text on those links said "web design", the search engines would easily conclude that your site is an authority on web design, and will give your site a high ranking.

Another proof that search engines pay a lot of attention to the link anchor text is the fact that most companies rank very high when the search term is their company name (a company's name is normally the most popular anchor text used to link to its website).

That is why you must take every opportunity to influence the anchor text used to link to your pages. Your anchor text should always include your preferred keywords (the words you think most people will type in the search engine's search box to look for your page).   While you won't be able to influence the anchor text used by people who spontaneously link to you, there are other instances in which you do have control, for example, when you list your site in directories.

You can also control the anchor text used by your reciprocal link partners.  The best way to make sure they will use the right anchor text, is by providing them not only with your URL and your site name, but with the exact HTML code you want them to use to link to you, including, of course, your preferred link anchor text. (Tip: if your company name doesn't include your keywords but you still want to use mention it in your anchor text, do so within a phrase that contains  your keywords).bd14582_.gif (185 bytes)

Editor's Note: To emphasize how important link anchor text is, consider this example: a group of bloggers who are not too fond of President Bush, started linking to his biography page by using the link text "miserable failure", to the point that Bush's biography was listed in the number one spot in Google's SERPs for that keyphrase.  You can read BBC's article on the subject: http://news.bbc.co.uk/2/hi/americas/3298443.stm

About The Author
Mario Sanchez is a Miami based freelance writer who focuses on Internet marketing and web design topics.  He publishes The Internet Digest ( http://www.theinternetdigest.net ), a growing collection of web design and Internet marketing articles, tips and resources.  You can freely reprint his weekly articles in your website, ezine, or ebook.

 

 


Website Design Australia - Website Design Gladstone - Website Design Brisbane
Get your business online or revamp your current website design.
EMAIL now for your FREE QUOTE


 

RAMMS FACEBOOK GROUP
Join Ramms on Facebook
Join Us & Ask Your Questions
about Website Design &
Search Engine Optimisation
-----------------------------


-----------------------------
Web Hosting Australia
WEB HOSTING
from $25/year

 LITE

 


+ 10mb
+ Free Set Up
+ $25/year
[ More Information ]


 

 BASIC  

+ 30mb
+ free Set Up
+ $50/year [ More Information ]

 

 ULTIMATE

 


+ 100mb
+ Free Set Up
+ $85/year
[ More Information ]

 

 SUPER  

+ 250mb
+ Free Set Up
+ $125/year
[More Information

 

 SUPREME

 


+ 500mb
+ Free Set Up
+ $250
[ More Information ]

 

 PRO  

+ 1000mb
+ Free Set Up
+ $500/year
[ More Information ]

 

Copyright 2010 RAMMS Multimedia Solutions 7 Panorama Court, Gladstone, 4680, QLD Australia

Website Articles

 Keyword Articles

Link Articles

 Search Engine Articles

 Bonus Idea Articles

 Why You Need A Web Site

           

RESOURCES

Online Directories - Search Engine Optimisation - Software - Web Design - Web Design 2  - Computer Related - Internet Service Providers - Image Resources
Real Estate - Interesting Sites - Sites of Interest - Web Hosting - Wedding - Home Business - Business Services - Great Sites