If you want to improve
search engine ranking of your web site, you need to find a large
number of high quality links from other web sites. These are called
inbound links. Gaining links from high ranking sites that point to
yours will increase your link
popularity in the search engines.
The most popular search engine Google, places great significance on
the link popularity of your web site. In fact, you can even get listed
in Google without submitting your site to them, by getting other sites
to link to yours. Finding many high ranking
sites that link to yours, will improve the search engine ranking of
your own web site.
Four effective ways to
increase link popularity
1. Get your site
listed in the search engine directories - first submit your site
to the human edited directories of ODP (Open Directory Project -
dmoz.org) and Yahoo (yahoo.com). Getting listed in these directories
will give your site a boost in link
popularity and improve search engine ranking in other search engines.
However, this may take some time.
You can get listed much faster by getting links from niche specific
directories. Find these directories by doing a search on the major
search engines with the primary keywords of your web site.
2. Provide high quality content - people will naturally link to
your site if you have what they want (i.e. articles, software, etc).
This will save you a lot of time searching for quality links
Optimizing your content with well placed keywords, will improve your
search engine ranking dramatically. Search engines love focused
Don't you love it when you immediately find what you are searching
One way of achieving this is by writing and publishing articles. You
can include a link at the end of your article. When your article gets
published, you will automatically have gained a link to your site.
3. Requesting links from other sites - request links from sites
that ideally have a high search engine ranking. Start by including a
link from your site to theirs. Include a paragraph describing
what your link is about. This helps achieve a greater number of
clickthroughs to your site.
Request that they do the same when linking to your web site. If you
provide this for them (with some of your primary keywords included of
course), and provide quality information, you will have a greater
chance of gaining a high quality link.
4. Write a testimonial - write a favorable review of someone's
product or web site. Include the benefits you received through
visiting their site. If that person wishes to use your testimony on
their site, make sure they include a link back to your web site.
These are some of the best strategies you should implement to increase
link popularity of your web site. It will improve search engine
ranking and also boost your web site traffic.