A Word of Caution
By Sumantra Roy
Search engine placement is
by far the best way to generate traffic to your web site. A top rank in
just one of the
for one keyword can bring in thousands of new visitors to your site. The
best thing about these visitors is that all of them are potential
customers for you, since they have searched for the products and
services that you sell. However, before you embark on optimizing your
site for the search engines, I would like to put in a word of caution.
If you decide to do your own
search engine placement, there is something that you will need to have
on your side - time. Unless you have at least 2-3 hours to spare
everyday, you will simply not be able to get your site to the top of the
search engines. Why?
Well, initially, you will
have to conduct research on how each of the search engines work. Once
you do that, you will need to create pages which are optimized for the
Once you have created the
optimized pages, you will need to submit each of these optimized pages
to the search engines. Then, you will have to wait for a few weeks to
let the search engines add your site to their databases.
After the search engines
have added your site, you will need to check the search engine placement
of your site in each of the search engines. If you find that your site
has not attained the top rankings that you had hoped for, you will have
to repeat the whole process all over again. However, even if your site
does attain top rankings, your work is not over.
Each search engine
frequently changes its algorithms which means that a site which has a
Top 10 ranking today may not have the same ranking tomorrow.
Furthermore, your competitors will also be trying to get their sites to
the top. Hence, you will need to constantly monitor the ranking of your
site in all the search engines, and you will have to re-optimize those
pages that are showing a downward trend in their rankings.
Thus, you'll need to spend a
minimum of 2-3 hours every day for search engine placement. If you do
have 2 or 3 hours to spare every day, then you should, by all means, do
it yourself. However, it is quite likely that you find it difficult to
take care of all your normal business activities because of a lack of
time. Hence, you can hardly afford to spend 2-3 hours every day on
search engine placement. In that case, it may make sense for you to hire
a specialist search engine placement company, so that you can
concentrate on your normal business activities. If you do decide to hire
another company, make sure that it offers you a guarantee regarding the
number of search engine positions that it can attain for you. I have
seen too many search engine placement companies which offer no
|About The Author
Article by Sumantra Roy.
Sumantra is one of the most respected and recognized search engine
positioning specialists on the Internet. For more articles on search
engine placement, subscribe to his 1st Search Ranking Newsletter by
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