submitting tips - part 2
OK let's get
started. How does Yahoo return results? Search results on Yahoo
are determined by words that appear within these four areas:
3) description and
Websites which contain the search term within these areas are
sorted by relevance using an automated algorithm.
I will now go through these four different factors and explain how
to optimize your submittal for each one.
First up is
category selection, many people don't realize this but when
someone searches for a term(s) on Yahoo its algorithm searches
through the category name also. To see this visit
and do a
search on 'Internet marketing articles'. You will see under each
listing that these words are highlighted if they are in the name
of the category. The top listing has the most occurrences of these
words between its title, description, URL and words in the
category it's in.
You should remember this when submitting to your category. In
trying to establish what category you are going to submit to you
should do a search for one or two of your keywords and see what
categories come up. Which of these categories do you submit to
Since most referrals to sites from Yahoo come from the search
results and not from people visiting certain categories, it is
wise and best (in most occasions) to submit to a very specific
category with lots of keywords in the category name. To see this
strategy in practice revisit the results page for 'Internet
marketing articles' on
and notice that the top ranked site is in
a category with lots of keywords. These are: Internet, Business,
Advertising and Web, these combined with various keywords in the
title, description and URL combine to give this site a pretty good
chance at ranking well on a few good keywords and phrases.
Therefore category names are just like having more titles and
As a side note,
if you're a regional operation try to pick a category with the
name of your state or province in it. This will help you get more
targeted visitors from Yahoo.
I said in most occasions a little higher up the page, well here's
why it's not the best policy in all occasions. Imagine if your
business name or official website name began with an A or any
other alphabetically high character and someone goes into a
general high level category and there you are listed in the top
few sites, you could receive lots of traffic from a category
listing like this.
Basically what I'm saying here is that if the title you're
submitting (i.e.. your official business or website name) is
alphabetically very high then you'd want to compromise between a
lower level very specific keyword rich category and an upper level
more general category in the hope that you'd receive more visitors
because you would be listed high on the page due to your
alphabetically high title.
Personally I'd try to get into the most general category possible
on all occasions and rely on the keywords in my title, URL and
description to get a good ranking in the search results.
As for the title Yahoo insists that you use your official business
or website name when applying to them. If you submit some keyword
rich title they won't even look twice at your application. You
should take this into account when choosing a domain name/official
I did - AKA Marketing - 'A' is useful in getting listed high in
general categories as discussed earlier. AKA is an abbreviation so
I can 'get away' with having AKA all caps which again helps with
the category strategy. It includes a good keyword - Marketing and
they can't accuse me of applying to them with a keyword rich
title, can they?
Yahoo favors short titles, this stems from the fact that the
shorter the title is the less likely they will be to edit it. This
of course means less work for them. However if you follow the
above guidelines and indeed Yahoo's own onsite guidelines chances
are you won't get edited down, but don't take my word for it.