part I think is the tricky bit. The website description posted with
your URL is a big factor in how your site will rank once it's listed
in the directory.
You have to submit a description which has your main keywords in it
and make it sound very appealing to potential visitors at the same
time. You can't however have anything that resembles hype and
bragging, examples of hype might include phrases like -
'number 1 site on the net for', 'The best on
the web for'.
Yahoo will either edit it to something that doesn't benefit you at
all or just move on to the next application, the latter being the
most likely. If they do edit it you can bet your keywords won't
appear in the final listing, for these reasons it is important to
get it right first time.
The description should be concise and based on facts, most
importantly it should include your most important keywords whenever
possible. Do not exaggerate what is located on your site. Remember a
real person reviews your site and in the end if your site is not as
you described it, it will not get listed, it's as simple as that.
The length of the description should be about 10 - 15 words. Note
however on the Yahoo submittal form they say 25 is the maximum.
Never go near this number, they are sure to edit it and mess with
your keywords. Refer to Yahoo's own words
Sometimes people email me asking this question ''does my title and
description that I submit to Yahoo have to be the same as the meta
description tag and title tag on my site?''. I always give them the
simple answer of NO!
We have already discussed some of the issues regarding domain name
choice and Yahoo above, however there are others. Most notable the
whole 63 character thing. This allows for very long keyword rich
domain names. Should you decide to pursue this strategy, don't go
mad and use up nearly all 63 characters because Yahoo reviewers
won't like it, do however use long domain names to your advantage.
Get ones with your main keyphrases in it, and have these words
separated by hyphens (-), because Yahoo's algorithm likes hyphens it
may give you a rankings boost. Remember also to try for
alphabetically high domains, which are plausible and make sense. If
you can that is.
Some experts question the merit of keyword rich domains as a way of
gaining an advantage over other sites in Yahoo. I however have seen
this strategy in action and it does give advantage, most of the time
it's only a slight advantage but we're talking about Yahoo here, a
small advantage can mean a lot more visitors. To see why I believe
in keyword rich domains, go to
and enter in ''linking strategies''. WHAT SITE COMES UP! That was a
very good example wasn't it :-)
Another tip for getting a Yahoo listing is to include an about us
page on your site as Yahoo likes to know who it's dealing with. On
this page describe what you do honestly and also post the physical
address of your business or the building your website is run from.
In closing I would like to mention a very important point. Don't
under any circumstances spam Yahoo, if they notice your submitting
your site more than every two or three months they'll just forget
about you and move on.
Well that's it - I hope you enjoyed reading this Yahoo submitting
tips article as much as I have enjoyed writing it. Good luck in your
quest for Yahoo success.
|About The Author
Article by David Callan. David is an Internet marketing professional
and webmaster of
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