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 Your FAQ Page - A Sales Tool? You Bet!
by: Karon Thackston
The FAQ page... a standard
addition to almost any site. It usually lists questions customers ask on
a regular basis, and the answers to those questions. But what befuddles
me is that hardly any sites I've visited use this page as a sales tool.
Did you think of that? If
not, you're losing out on the use of some valuable real estate! FAQ
pages are generally well-trafficked areas of your site. With just a few
adjustments, your FAQ page could become one of your leading sources for
sales conversions.
Let me give you a before
and after version of one site I visited. I've changed some of the
information so as not to promote (or embarrass) the site owner.
BEFORE
What is the source
of the minerals used in your supplements?
We use all-natural minerals
from sources such as limestone and dolomite. Nothing artificial.
[back to top]
What is the source
of Vitamin C?
Ascorbic acid, which was
originally gained by isolation from fruits and plants, is produced today
by an industrial process. The basis for the industrial ascorbic acid
synthesis is D-Glucose (grape sugar or corn sugar), one of the most
common organic compounds in nature.
[back to top]
Informative? Yes. Does it
answer the question? Yes. Does it contribute to making the sale? Not
really.
Now, let's change these two
answers just a bit, add a link or two, and see how much more powerful
they can become.
AFTER
What is the source
of the minerals used in your supplements?
We use all-natural minerals
from sources such as limestone and dolomite. These 100% natural minerals
are then carefully processed under low heat to remove impurities and
preserve quality. Many minerals are processed under high heat, which
literally kills the beneficial elements of the mineral. Because of our
devotion to producing quality vitamins and minerals, we take additional
precautions that other manufacturers skip. To ensure you receive the
most potent supplements possible, choose XYZ Vitamins.
[shop for minerals] [back
to top]
What is the source
of Vitamin C?
Ascorbic acid, which was
originally gained by isolation from fruits and plants, is produced today
by an industrial process. The basis for the industrial ascorbic acid
synthesis is D-Glucose (grape sugar or corn sugar), one of the most
common organic compounds in nature.
XYZ Vitamins uses only
organically-grown grapes and corn, and we extract our own D-Glucose to
ensure the process remains 100% natural. No other manufacturer in the
world has developed its own facility specifically to produce the highest
quality of Vitamin C. We go the extra mile to ensure the vitamins and
minerals you buy from XYZ Vitamins are the most beneficial for you and
your family.
[shop for vitamins] [back
to top]
See the difference? The
"before" versions JUST answer the questions. The "after" versions boost
consumer confidence, promote unique qualities of the products, and offer
easy-to-follow links to buy the products in question.
By using some imagination
and salesmanship, you can turn your FAQ page into a highly productive
tool that not only gives visitors the information they need, but also
encourages more sales!
Most buying decisions
are emotional. Your ad copy should be, too! Karon is President & CEO of
Marketing Words, Inc. who offers targeted copywriting, search engine
copywriting, and ezine article writing. Subscribe to Karon's free ezine
at http://www.marketingwords.com/ezine.html or visit her site at http://www.marketingwords.com.
You can also learn to write you own powerful copy at http://www.copywritingcourse.com.
About The Author
Copy not getting
results? Let Karon provide search engine copywriting, catalog
copywriting, or other types for you. Just visit
. You can also learn to write your
own SEO copy that impresses the engines and your visitors at
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