Website Design - Gladstone - Brisbane - Australia Website Promotion Tips Australia Is your Business Online?
 

Get a Quote FREE Quote
Website Design WEBSITE DESIGN
Web Hosting WEB HOSTING
Website ReDesign WEBSITE RE-DESIGN
Website Maintenance WEBSITE MAINTENANCE
Australian SEO SEARCH ENGINE OPTIMISATION
Search Engine Maintenance SEARCH ENGINE MAINTENANCE
Search Engine Results SEARCH ENGINE RESULTS
Search Engine Benefits SEARCH ENGINE BENEFITS
Logo Design LOGO DESIGN
Portfolio PORTFOLIO
RAMMS Forum CONTACT US
Client Testimonials CLIENT TESTIMONIALS
Website Templates WEBSITE TEMPLATES
FAQ FAQ
RAMMS Pricing RAMMS Rates
Service Areas Service Areas
Site Map Site Map
Site Map Article Sitemap
Resources Resources
Link Information Link to RAMMS

Click here to Get a FREE Quote today

Where does your website rank?

Search Engine Optimisation provides a great return on your investment

Australian SEO Packages designed with small business in mind!

Satisfaction Guarantee with all website designs

 

 

 

 

 

 

RAMMS Multimedia Solutions      Website Promotion Tips - Pages That sell
RAMMS   Website Promotion Web Content Articles Pages That Sell

Website Promotion Tips - Pages That sell

  Building Web Pages That Move People to Buy

Bright Ideas to Promote your websiteIf you want to move your web site visitors to become buyers
you need to structure your site around the decisions you
want people to make. Use these 7 guidelines to increase
sales from your web site.
========================================

BUILDING WEB PAGES THAT MOVE PEOPLE TO BUY
By Charlie Cook

The purpose of your marketing is to attract prospects and help them make a series of decisions that lead them to purchase your products or services.  The sequence of
information you provide on your web site and its visual presentation can drive clients to contact you about your services or buy your products  - or it can send them away.

Many small business owners have web sites but few are making as much money from their sites as they'd like to be. If you aren't getting the web traffic you'd like, or
if you're getting lots of traffic but no buyers, the problem is most likely the design and copy you are using on your site. The seven web page building guidelines below
will help you convert prospects to clients with your web site.

1. List The Actions You Want Visitors To Take.
Do you want them to sign up for your newsletter, read your marketing message, read your copy or just contact you? Before you design or edit your page, make a list of
which actions you want people to take and in what order when they visit your site.

2. Identify The Decisions Visitors Need To Make Prior To each Action.
Before you design or redesign your homepage or edit your copy, clarify the decision making sequence that you want visitors to move through.  Most marketing materials, web sites included, rush to sell prospects on the solution without laying the groundwork.

Help prospects clarify the problems they want solved and the value in having them solved. Once you've done this, you've created the context for selling your solution.

3. Design The Visual Hierarchy To Move People To The Desired Action.
Use the size, colour, and the location of elements (type, illustrations or photographs) to bring visitors' attention to the most important message first, then to
the second most important message or link. Make sure that visitors can scan your page and find the most important links first or can scan the copy and quickly
pick up the most important points because they stand out visually.

4. Stay Focused On Prospects' Problems.
Your prospects want to satisfy their needs and, more importantly, avoid incurring a loss or pain. Lead with copy about their concerns. Let them know that you
understand their aspirations as well as their worries and the problems they want to solve.

5. Write Your Copy To Support Prospects' Decision Making.
To demonstrate that you know and understand your prospects' problems, be specific. Avoid general phrases like "save time and money", which apply to hundreds of
services. Give detailed examples of the problems your prospects experience and how you solve them.

6. Tell People What To Do.
If you want people to read a key article first, then sign up for your newsletter, and then contact you,  tell them so. List the steps you want them to take at
the top of the page and then use your page design to support this sequence of actions.

7. Make It Easy For Prospects To Contact You And To Buy.
Include a contact or order form on your homepage and make your email and phone number easy to find.

Change the design and copy on your site to help visitors take the steps to become clients. You'll be pleasantly surprised at the difference in your response rate and
your business growth.



-
2004 In Mind Communications, LLC. All rights reserved.
-
The author, Charlie Cook, helps service professionals and small business owners attract more clients and be more successful. Sign up to receive the Free Marketing
Guide, '7 Steps to Grow Your Business' and the 'More Business' newsletter, full of practical tips you can use at http://www.marketingforsuccess.com
 


Website Design Australia - Website Design Gladstone - Website Design Brisbane
Get your business online or revamp your current website design.
EMAIL now for your FREE QUOTE

 

 

RAMMS FACEBOOK GROUP
Join Ramms on Facebook
Join Us & Ask Your Questions
about Website Design &
Search Engine Optimisation
-----------------------------


-----------------------------
Web Hosting Australia
WEB HOSTING
from $25/year

 LITE

 


+ 10mb
+ Free Set Up
+ $25/year
[ More Information ]


 

 BASIC  

+ 30mb
+ free Set Up
+ $50/year [ More Information ]

 

 ULTIMATE

 


+ 100mb
+ Free Set Up
+ $85/year
[ More Information ]

 

 SUPER  

+ 250mb
+ Free Set Up
+ $125/year
[More Information

 

 SUPREME

 


+ 500mb
+ Free Set Up
+ $250
[ More Information ]

 

 PRO  

+ 1000mb
+ Free Set Up
+ $500/year
[ More Information ]

 

Copyright 2010 RAMMS Multimedia Solutions 7 Panorama Court, Gladstone, 4680, QLD Australia

Website Articles

 Keyword Articles

Link Articles

 Search Engine Articles

 Bonus Idea Articles

 Why You Need A Web Site

           

RESOURCES

Online Directories - Search Engine Optimisation - Software - Web Design - Web Design 2  - Computer Related - Internet Service Providers - Image Resources
Real Estate - Interesting Sites - Sites of Interest - Web Hosting - Wedding - Home Business - Business Services - Great Sites