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Why Re-Design?
by: Craig Kistler
My site is working fine. The links work. Content is added regularly.
We have new features. Why does my company need a re-design?
Those are all great things. Sites should be updated regularly, have
new features added, and by far have working links. However, as the site
grows it soon outgrows its foundation. Leading to an unorganized use of
content, poor usability, and eventually chaos. A re-design is a perfect
opportunity to take an inventory and put things back on track. It will
also allow for a better user experience.
New Foundation
With any re-design it is a great time to do a little rethinking.
Looking at the current site a question needs to be asked. What is it
that people want when coming to my site? By understanding what it is
people are looking for from your site you will be able to better
position that information within the architecture of the entire site.
Judging by the Cover
The old adage "Never judge a book by its cover" doesn't apply to your
website. Users to your site make quick and often harsh judgment calls
within seconds of viewing your homepage. By making outstanding first
impression with a crisp, clean, professional look the user gets a sense
of trust from the company behind the site.
Follow the Leader
Your site could have the exact information a specific user is looking
for. However, if it takes too long for them to locate it chances are
they will go somewhere else to find the information. By making your site
as user friendly as possible you will be able to guide the user to
specific areas of content. Bringing content that is hidden under
multiple clicks to the forefront makes it easy for a user to locate. As
well as, leads the user to other areas of your site that they might not
have known about.
New Experience
New features can dramatically improve the user experience. Online
calendars that allow a user to register for events are a perfect example
of how a simple feature increases the value of a site. No longer does
the user have to call or mail in an RSVP card. As such, the company
doesn't need a person to answer the phone for every registration.
Cheapest Employee
Your website could be your cheapest employee. It has already been
mentioned that your site could make your day-to-day tasks a think of the
past. By adding features to your site that help educate your user base,
ehhance marketing efforts, as well as, develope a sense of who your
users are you are in reality making your site work harder for you. The
simple fact is that you have a site. Why not make it work harder and do
more for you and your company? An offshoot of adding features like this
is that your users have more interaction with your site and your
company.
Your Future Customers
The whole goal of a re-design is to create a better experience for
your users. There are many approaches to attain such a goal. Maybe it is
a new look, a revised navigation scheme, or a complete overhaul.
Whatever the outcome, your site should reflect the company behind the
site and insure a sense of trust with you future customers.
Contact SFD today to schedule a FREE consultation on your current
website. And get ideas on who you can make your website work harder for
you.
About The Author
The talent behind Small Farm Design's creative endeavors is Craig
Kistler. An award-winning designer with years of experience in
graphic design, print advertising, illustration, identities, and web
design.
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